Upstate and Co was born out of a deep connection to Columbia County and the surrounding landscapes of Upstate New York. Inspired by years spent hiking local trails, exploring back roads, and traveling to National Parks across the country, the brand reflects a genuine appreciation for the outdoors. The vintage-style designs draw influence from classic National Park posters, reimagined to represent the places closer to home.

While inspired by places across the country, the focus has always stayed close to home. The name “Upstate and Co” is a reflection of both place and identity—”Co” nods to Columbia County, where it all started, as well as Connor, the founder behind the brand. It’s a small detail that ties everything back to home. From the Hudson Valley to the greater Upstate area, it’s about representing the places that might not always get the spotlight, but mean the most to the people who know them. At its core, Upstate and Co is about capturing the spirit of where you’re from and the places that keep you coming back.